iHEARTRADIO L!VE is a live concert experience that features the largest acts of the past present and future in theatre venues in New York City, Los Angeles, and Nashville. In 2021 it was expanded into live podcast broadcasts in a feature called iHEARTRADIO L!VE PODCAST. We worked to create an adaptive brand kit that we could adjust according to the press photography given by artist relations and the style of the artist or band. Using neon light arrangements and a smokey texture, we imply the feeling of attending an intimate club show.
My Role: Lead Designer
Designer: Stephanie Sokolich
Creative Direction: Paul Villacis
The Midnight Concert Series was developed as a short run of weekly shows where artists were given a chance of doing a live performance in their homes while social distancing. Given the time of the show, and the overall arduousness of the year, We decided to create a calm, inviting kit, with variable colorways that complement the colors in the artist's photography.
My Role: Art Direction and Lead Designer
Creative Direction: Paul Villacis
iHeartRadio decided to revise its brand identity for its Album Release Party for 2022, below are some of the logo marks developed for the rebrand.
The identity that was finally chosen by the client was an illustrative mark along with a brand kit that evokes the feeling of a party flyer. The artist images are displayed in a simple graphic sound bubble to give each graphic a clean aesthetic that highlights the event information.
My Role: Art Direction and Lead Designer
Designer: Jaqueline Santiago, Sammy Li
Creative Direction: Paul Villacis